Marina Ferderrer
Kinderkrankenschwester


Logotype,
Brand & Photoshoot Guidelines,
Website design

Kinderkrankenschwester
Marina Ferderrer

project
006

Kinderkrankenschwester

client :

2026

creative field :

Good food shouldn't take all day.
But it should still feel like it did.

Frozen Eats was born from a simple idea: bring the warmth of Eastern European home cooking to busy people in the city. Pelmeni, varenyky, and other traditional dishes — hand-crafted, frozen at their best, and ready in minutes.

The challenge was to design an identity that honors the authenticity of the food while feeling fresh, urban, and contemporary. Something that stands out on a shelf, a storefront, or a feed — and makes you hungry every time.

website design

The Brief

The client had already committed to a two-year plan on the Webador website builder, including a domain and professional email, so switching platforms was not an option.

The Challenge

Webador's functionality is limited by design. Several features the client needed — a custom course registration form, specific interactive behaviors, and a seamless booking flow — simply weren't available out of the box. The task was to build a visually cohesive, fully functional website within those constraints, without asking the client to pay for additional services or subscriptions.

The Result

Every requirement was met. Custom HTML was embedded directly into the site to extend Webador's native capabilities and unlock interactions the platform doesn't support by default. The course registration form was built in Tally.so and connected to Zapier and Google Calendar — creating a fully automated booking pipeline that costs the client nothing to maintain. No monthly fees, no third-party subscriptions, no manual work.

This project was a full end-to-end build:
visual identity, UX design, site development, custom code, and complete backend automation.

logo design

At the heart of the brand identity is a deeply emotional visual metaphor. The Matryoshka doll naturally embodies layers of care, safe protection, and the unbreakable bond between mother and child.

This bespoke illustration was crafted with deliberate intention.

Guided by precise requirements, the composition features exactly three figures, forming a gentle and nurturing embrace around the newborn.

Every detail, from the soft, comforting expressions to the curated color palette, was designed to perfectly align with the website's aesthetic.

We paired this central symbol with an elegant, flowing monogram to convey both professional medical expertise and profound human warmth.

ai photoshoot

Absolute visual control. Traditional photography relies on variables that don't always align — a slight mismatch in lighting, styling, or mood can disrupt the entire aesthetic.

AI-driven art direction offers a refined alternative:

• Flawless execution: We bypass the risks of unpredictable sets, guaranteeing an atmosphere that perfectly matches your original vision.

• Seamless integration: Every image is engineered from the ground up to fit flawlessly within your specific website architecture and printed materials.

• Resource optimization: A modern approach that protects your budget, saves production time, and completely removes the creative anxiety of a live shoot.

This conceptual photo shoot example was developed for informational and presentation purposes only as part of an informal project, with the client's permission.

Design system integrity: A comprehensive breakdown of the typographic hierarchy and exact color formulas.

This ensures the brand's refined aesthetic remains pristine and scalable across all future implementations.

Artistic synchronization: A precise mood board and color strategy for commercial photographers. It guarantees that any future physical imagery will seamlessly match the digital brand environment.

photoshoot color guide

In pediatric care, aesthetics must serve functionality
while radiating absolute safety.

By aligning the digital architecture, conceptual photography, and physical collateral under one refined visual language, we created a brand space that feels less like a medical service and more like a sanctuary of support.

designing for trust